| We’re into the digital era where people are being social on the internet to look around for information online, on social networking websites to stay in touch with friends and family across borders. It’s like earth is getting smaller day by day due to internet and social media. Australia has a steep upward growth in time spent online and no doubts it is much higher than any other countries. Social Media has exploded in Australia since 2009. People in Australia are spending most of their time looking for information over search engines, social networking, instant messengers, photo sharing, watching online videos, checking emails, finding best retail options, travel, hotel booking and airline deals. Highest Web Users According to Comscore Report Highest Web audience are males aged between 15 to 24 in Australia. They are spending on an average 20 hours online as compared to women of same age group. It’s a really strange fact of highest web audience in Australia. Top Social Networking WebsitesLike in other countries around the globe, Facebook dominates the social networking market in Australia. Around 9,425,560 people are using Facebook in Australia. Users spend around 5 hours on Facebook. Twitter, LinkedIn, MySpace, digg and orkut, which are the most influential social networking websites in Australia. Top Search Engine Most of the people are using Google as a major source of searching information online. Google’s Market share is 91%, Bing’s Market Share is 4.03%, Yahoo’s Market Share is 2.34% and Ask’s market share is 0.29% Mostly, people are looking for information on Lifestyle, Sports, News & Media, Politics, Travel, and Business & Finance. Top Photo Sharing Websites Australians are more likely to share photos with friends and family on social networking sites like Facebook, photo bucket, flicker, picasa, Image Shack, Twitt Pic and Picnik dot com. 50% Australians are using Facebook for photo sharing with friends and family. Email and Instant Messaging According to Comscore, In Australia 62% of web users use online email and rest of 32% users use instant messengers. In comparisone to PC based mode, Smartphone are most useable medium for checking email and accessing instant messengers. Online Retail Shopping Now a days, trend of online shopping has increased to 67% to 60% in the last year. People are purchasing from Amazon, Apple and AVG which are top retail sites. Cudo, Spreets, Jumpoint and StarDeals are the most famous deal websites where people prefer to shop online. About Author - Jessica is writer at Silvertouch A CMMI5 Company having expertise in Magento Website Development Sydney & iPad Application Development Sydney. Visit Silvertouch.com.au for portfolio of our work. |
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